When Jake Schellenberg started the YME Foundation, a Christ-centered organization committed to fueling our youth’s purpose for their future, he never imagined he’d see the first fruits of his vision before their first school campus launched.
Schellenberg had been working with a friend on the YME Foundation logo for a while, yet nothing they developed had the marketing and branding qualities they were looking for.
“Nothing represented the YME Foundation in its entirety,” said Schellenberg.
About the time they were looking into wrapping cars, Schellenberg realized the clock was ticking on a logo. That’s when he remembered a friend who was into graphic design, so he asked her to meet him at the car wrap studio.
With her kids in tow, they began brainstorming design ideas. It wasn’t until her 14-year-old son got involved that the vision of the YME foundation started to manifest.
“He immediately became involved in the process,” said Schellenberg. “It was obvious he was really interested in what we were doing, and I enjoyed seeing that.”
After all, that’s why Schellenberg started the YME foundation: to ignite passion and fuel the purpose of today’s youth.
The three of them started working, sketching on paper and brainstorming different scenarios, but nothing clicked until the teenager started scrolling through his pictures on his phone.
Something caught Schellenberg’s eye. He told the teen, “That’s amazing. I think that’s perfect.” Schellenberg recognized the image had very specific aspects of the foundation woven into the design.
“I immediately saw there were three triangles that represented the trinity, and also community–school, home, and the church–all in unity. The whole thing looked like a superhero type shield with the Y in the middle of the circle for YME.”
On closer inspection, Schellenberg noticed the top of the Y looked like a book and the bottom of the Y looked like a sword. What a perfect logo; the book representing education whose foundation rested on the sword — the Bible. The crazy thing is the teen created the design weeks before he even knew about the YME Foundation.
“I saw so much meaning in that logo design, and it became very obvious to me this was exactly what we were looking for.”
Schellenberg asked a local design agency to perfect the teen’s design into the logo you see today. Their meeting that day was no accident. It was a God-ordained encounter that fueled Schellenberg’s vision and passion for the foundation. Not only was it proof that the passion of today’s teens could be encouraged and developed, but it was the first fruits of fulfilling the vision to fuel their purpose for their future.
To donate to the YME Foundation or for more information on how you can help ignite passion and fuel the purpose of today’s children please call (844) YME-KIDS, [844-963-5437] or donate online.