When Jake Schellenberg created the YME foundation and acquired the .com domain, he thought that was all he needed to have an internet presence. After all, everyone was familiar with .coms, and it was the king of domains–right? However, after consulting a marketing agency, Sturmedia, he realized that when looking for a nonprofit, people often trust .org domains over .com domains. So with new information on how to reach the masses with the vision of YME, he set out to acquire the .org domain.
After some research, he found the .org belonged to The Young Musicians Education Foundation in Florida. Schellenberg had no idea if the foundation that owned the .org would sell it, and if by chance they agreed, he thought they would ask tens of thousands of dollars, money Schellenberg didn’t have to spend.
Yet the marketing team working with the YME Foundation believed they could acquire the domain and decided it was worth a chance to reach out to the organization that owned the .org. So they contacted the founder of the Young Musicians Education Foundation. The founder was very interested in what YME was doing to reshape learning and improve young people’s lives. So after some negotiation, the board sold the .org domain for a very reasonable price, thus helping YME to make a greater impact on kids and teachers.
With the acquisition of the .org and ownership of the .com, The YME Foundation was now in a position to spread their message and plan to inspire youth to reach their full potential through innovative approaches to education. All this was due, in part, to the generosity of some strangers in Florida.
If you’d like to donate your business, a percentage of your profits, or any amount please click to donate or call (844) YME-KIDS, [844-963-5437.] No gift is too small to inspire our youth to impact their community: catch the vision and donate to YME today!